Cadbury and Kraft: Where does that leave us?

Remember late last year when the colourful and lively "Zingolo" advert lit up our t.v. screens? If you need reminding, then check this out.


Before that, I had never been so excited to see my fave show break for adverts. And I STILL love watching it. As annoying as the "Zingolo" tune may be, we can't deny it is catchy. Also, to see a Ghanaian artist on another channel other than on OBE really is something! But the most important thing is that the advert made the British public aware of where the cocoa beans that make their chocolate come from. It also confirmed Cadbury's move to Fairtrade. Fairtrade is a non profit organisation which ensures that the people in poorer parts of the world who produce the raw materials needed to make some of the things we enjoy, such as tea, wine, or even cotton shirts are not ripped off.

Sadly, there are not a lot of companies that are Fairtrade certified. And it's sad that there are people all over the world who are not given the opportunity to make a decent living. I'm not going to pretend that I always check for the "Fairtrade" mark before I carelessly throw a packet of biscuits or a bag of sweets into my shopping trolley. But the Cadbury's advert has made me more aware.

The news of Cadbury's takeover by American food company, Kraft, left us in the UK wondering what would become of the Bourneville factory in Birmingham. Most importantly, what will happen to the thousands of jobs it provides, if it is to close down?

I would hate for all those jobs to be lost, trust me, I would. But Kraft's chief executive Irene Rosenfeld said "[she] warmly welcomes Cadbury employees into the Kraft Foods family". However, what will happen to the Cocoa farmers in Ghana? There has been so much discussion and dialogue over the loss of British jobs, but I haven't heard a peep about the fate of the Ghanaian farmers with no welfare system to fall back on and with little else but their cocoa farms. I have searched up and down the Cadbury's website, and can't find anything about how Kraft's takeover will affect the livelihoods of those producing the cocoa beans.

Let me finish by congratulating Cadbury for it's efforts in supporting Fairtade all over the word; in countries such as St. Lucia, India and South Africa.


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